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Do I have to replace the destination link for all my Google Adwords with a custom campaign link, as created by Google’s URL Builder?

Last Updated: Sep 11, 2013 06:42PM BST
Correct. Google’s URL Builder allows you to create a link with six parameters; destination, source, medium, term, content and a name for the campaign. The Daddy Analytics campaign fields will display these data when a website visitor submits a web-to-lead form having clicked on one of your tracked links.

The beauty of this method is that you can create trackable campaign links for all of your marketing channels, rather than just your Adwords campaigns. You can track which Leads are responding to your email marketing, social networks, even the link in your work email signature. This means you will be able to report on which of all your online marketing efforts are generating the most Leads and focus your efforts through the most viral channels.

You can use our URL builder, which makes things easier by pre-populating certain fields.

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