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What information does Daddy Analytics provide?

Last Updated: Feb 04, 2014 05:14PM GMT
Daddy Analytics populates a significant number of fields. We'll break them down here, with details on each one.

Information stored in Lead fields (native data)

Passively populated fields - can be used for SEO, Partner marketing, etc.

  • Landed On: the page your visitor first arrived on. Includes some query strings, but not utm_ query strings. Truncated to 255 characters.
  • Form Submitted: the page the Lead was on when they submitted the form. Includes all query strings. Truncated to 255 characters (this is populated at the time of Lead creation from the Javascript on your web page - if deleted, it cannot be re-synced)
  • Came From - the website that the visitor was on before your website, and they clicked a link on that website to arrive at yours. This might be a blog, a listing, a partner website, or any website, including search engines
  • Searched For - if the referring website is a search engine, such as Google, Bing, Yahoo, Ask, or any other major search engine, then this field will show what the visitor searched on. If it is Google, and the visitor was logged in to a Google Account when searching, then Google will not provide us the search term, and we will show the phrase [secure search] instead so you know that a search was performed but this was obscured by google.
  • ISP Listed As - the organization or company associated with the IP address of the visitor. We lookup the IP address through a proprietary database to determine this. It may be the ISP if the visitor is browsing from home; it may be a wireless operator if the visitor is browsing through a mobile device, and it may be the company at which the visitor is working if the company is large enough and has a static IP address.


Actively populated fields

These fields require that incoming links are tagged using our Super-URL Builder or something similar. The five fields in our Super URL builder will populate the five Campaign fields in Daddy Analytics. These fields can only be used when you have control over the link - they cannot be used for organic search, or listings or blog posts that you do not control.
  • DA Campaign Name - the name of your campaign, used so you and your colleagues can easily identify the campaign. In the case of Google Adwords, you want to use the name of your campaign, optionally followed by (Adwords). So if you have a Google Campaign focused on blue widgets, this field might be "blue widgets" or "blue widgets (adwords)".
  • DA Campaign Source - the source of the campaign. In the case of Google Adwords, this would be Google. It could be also be LinkedIn, or Bing for other advertising sites. It could also be a partner. And if you are sending out an email or writing a blog on your own site, it would be self.
  • DA Campaign Medium - the medium of the campaign, such as emailcpcbanner, etc.
  • DA Campaign Term - used to differentiate the keyword or text that triggered your ad. If you are using Google Adwords, populate this field with {keyword}, as Google Adwords will replace this with the keyword you matched on. This may be different from DA Referrer Search when the match is Broad or Phrase, rather than Exact.
  • DA Campaign Content - used to differentiate the content of the Ads. With Google Adwords, we recommend you populate this field with {creative}, which Google will replace with the Ad ID (visible in Adwords by customizing the Ad columns so you can see the Ad ID). Alternatively, populate this with the content of the ad (or a summary or shortened content)


System Fields

These fields will be populated, but are not necessarily useful to you, and should be left off the Lead page for Enterprise and Unlimited Editions, or placed at the bottom of the page out of the way for Group and Professional Editions
  • DA Token - this field is populated by the form on your website. We use this field to then find and retrieve the data in our web analytics system that matches this token.
  • DA User ID - the User ID in our web analytics system for the visitor
  • DA Session ID - the Session ID in our web analytics system for the visitor
  • DA Visit Time - the time of the visit to your website
  • DA Visitor GeoLocation - the estimated GeoLocation of the visitor's IP address at the time of their form submission. Not directly readable by humans, but can be used with mapping programs.


Information stored in the Task

As well as all of the information above, we provide additional information in the Task / Activity History that is attached to the Lead. When the Lead is converted, this will be attached to the corresponding Contact and Opportunity.
  • Estimated Location - the name of the estimated geolocation. This will include the country, and if possible the city. We are 99% accurate for the country level and around 80% accurate for the city level.
  • IP Address - the IP Address of the visitor. We base our GeoLocation, Estimated Location, and Visitor Organization on this IP Address.
  • Device - For mobile, shows the device; for desktop/laptops, shows the Operating System
  • Browser - the name and version of the browser
  • Screen Resolution - the pixels of their screen resolution


Information Shown on the Lead Page in the VisualForce window

This is information displayed to you visually, but not saved natively in Salesforce and thus not available in reports or for data export.
  • Form Submission Visit Path tab - this tab shows the pages the visitor viewed during the session they submitted the web form. This will show the URL and the Page name of the pages, as well as the time and date the pages were visited.
  • Form Submission Info tab - this tab shows info on the form submission visit, such as the time, date, time spent on site, pages visited, referring website and search term (if available), landing page, and the five campaign fields.
  • First Visit Info tab (not always visible) - in the case of a visitor arriving at your site and then returning at a later time or date to complete your web form, this tab will provide information on the first visit, such as the time, date, time spent on site, pages visited, referring website and search term (if available), landing page, and the five campaign fields.
  • First Visit Path tab (not always visible) - in the case of a visitor arriving at your site, and then returning at a later time or date to complete your web form, this tab will provide information on the first visit path, and shows the URL, Page Name, date and time of the pages visited on the first visit.
  • More Info tab - links to additional pages, and provides information on accuracy levels of GeoLocation

Contact Us

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