Daddy Analytics is a per-user license model. Users must have licenses to see the data on the Lead record, or run reports.
All users, with or without a licenses, can see some data at the Task/Activity History level, and view the dashboards of users with Licenses. Because of this, we sometimes refer to the Daddy Analytics users as Super-Users, as data is in fact available to everyone in the org.
First, go to Setup by clicking on your name, and then Setup.
Then, click on Installed Packages
Next, click on Manage Licenses next to the Daddy Analytics entry.
Click Remove next to the license you want to remove from a user, and you are done. The rest of the instructions are for adding users.
Click on Add Users to add a user
Then, Add the Users you want. (If you don't see the users you are looking for, click Show More or the letter corresponding to their last name)
Click Add, and you are done.